On July 10, 2024, the fashion-oriented Vogue Magazine announced that Jack Schlossberg, grandson of former President John F. Kennedy and son of U.S. Ambassador Caroline Kennedy, would serve as one of its political correspondents. Vogue’s decision to hire Schlossberg, who has over 600,000 followers total across three social media platforms, is not just a strategic move for the magazine, given his starpower — it’s a meaningful step toward bridging gaps in political education for their readers ahead of the upcoming presidential election. By integrating political content, Vogue is demonstrating that political awareness can and should transcend traditional content boundaries set by news broadcasts and mainstream journalism.
Although many might doubt Vogue’s ability to produce quality political journalism, Schlossberg’s education and upbringing have prepared him well for the role. He earned a B.A. in History from Yale and received both his J.D. and M.B.A. from Harvard, passing the bar exam in 2023. Additionally, being a Kennedy means he grew up in a highly political environment. These credentials alone suggest a strong academic foundation and a deep understanding of political and legal systems. Beyond his formal education, Schlossberg has practical experience in political journalism prior to joining Vogue, with a brief stint as an Opinion columnist at the Yale Daily News. He can communicate effectively and engage with audiences on complex topics, as he has done with his videos on Vogue social media accounts.
The definition of a political correspondent varies from publication to publication. Schlossberg might not fit our traditional understanding of one — at least if we understand a correspondent to be an impartial reporter at the front lines of political campaigns. Schlossberg’s role at Vogue leans more toward commentary, as indicated by his already-published articles. These pieces, labeled as opinions, allow him to express his viewpoints while initiating and fostering political dialogue with Vogue’s readership.
So, why does this matter? It’s important that people are aware of politics, especially in preparation for the upcoming election. Eligible voters on all sides agree that the stakes are high and informed voting is crucial for the optimal functioning of a democracy. When institutions that are not usually considered political take it upon themselves to educate their audiences about politics, they contribute to a more informed electorate. Vogue’s decision to hire Schlossberg demonstrates an understanding of the evolving media landscape and the need to meet audiences where they are. Schlossberg’s columns and videos can serve as a valuable resource for readers who otherwise might not seek out political content.
Between Schlossberg’s influence and Vogue’s status as a highly influential fashion magazine, the publication can reach demographics less likely to seek out political news. Schlossberg’s social media presence further amplifies this reach, as his followers are likely to engage with and share his content, thereby spreading political awareness. This outreach is particularly important as young voters have the power to significantly influence election outcomes. By engaging Vogue’s over 11 million readers and 57 million social media followers in political discussions, all while encouraging them to vote, Schlossberg makes contributions essential to healthy democracy. His relatable and approachable persona makes political content more accessible and appealing to a younger audience. His insights and opinions are likely to resonate with undecided voters that might otherwise feel disconnected from traditional political commentary.
The potential impact of Schlossberg and Vogue on voter turnout this election season cannot be understated. In an era where social media plays a crucial role in shaping public opinion, Schlossberg’s substantial online following serves as a powerful tool for political engagement and mobilization. Schlossberg’s personality shines throughout his personal TikTok page, where one video he is on a Razor RipStik reciting the words of a Lord Bryon poem and the next he is presenting the 2024 Profile in Courage Award. Young voters, who regularly use social media, are drawn to content that captivates them; Schlossberg’s ability to switch between silliness and seriousness is particularly enthralling.
For instance, Schlossberg has been vocal about his political stances, notably opposing his cousin Robert F. Kennedy Jr.’s presidential campaign and endorsing Joe Biden’s now-terminated reelection bid. Commentary aligning with these stances could inform Scholssberg’s readers and followers of the argument against third-party candidates for political office, in addition to the arguments against Kennedy himself.
Although Scholssberg’s content certainly increases political awareness, it can be argued that it raises the wrong kind of awareness. Vogue, after all, is a fashion magazine. Moreover, it’s taking an overtly partisan stance. These concerns, however, overlook Vogue’s historical blending of fashion with political and social commentary. On multiple occasions, the magazine has featured political figures on its covers and throughout its spread — for example, in 2016, the magazine endorsed Hillary Clinton, despite having no existing precedent in endorsing political candidates. Vogue has not shied away from engaging with the world beyond fashion and this move to include a political correspondent is a natural extension of that convention.
While it’s commendable that Vogue is taking steps to educate its audience, the magazine must also make a conscious effort to maintain journalistic integrity. Schlossberg’s political bias is evident and should be transparently communicated to readers. Vogue should also ensure that differing viewpoints are represented, allowing readers to form well-rounded opinions. As long as this balance is maintained, Vogue can contribute greatly to public discourse and help readers become more informed about politics.
Traditionally apolitical outlets could and should have a significant role in political discourse. Every platform, whether focused on fashion, sports or entertainment, interacts with the broader sociopolitical environment. Encouraging such platforms to engage in political discussion is crucial as they can reach a larger audience. This way, political discourse is democratized and ensures a broader range of perspectives. While Vogue may have a partisan leaning, impartiality is not a prerequisite for engaging in political conversation. Most news sources have some degree of bias, yet they contribute invaluably to public dialogue. A fashion outlet can produce high-quality, thoughtful political content if it so decides.
Vogue’s decision to bring Jack Schlossberg on board as a political correspondent is a strategic and beneficial move. His qualifications, influence and ability to engage with young voters are likely to increase political awareness among Vogue’s many readers. As a critical presidential election gets closer, efforts to educate and inform the public are more important than ever. Vogue’s innovative approach is a welcome addition to this endeavor, proving that even fashion magazines have a role to play in shaping an informed electorate.
Jovanna Gallegos is an Opinion Columnist from Lansing. She writes about technology, healthcare and things she finds interesting. She can be reached at jovanna@umich.edu.
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